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What is Strong Holder Offering (SHO)?

What is Strong Holder Offering (SHO)?

The article provides you with the definition of Strong Holder Offering (SHO) as well as IDO metrics.
If you have noticed, recently, the phrase Strong Holder Offering (SHO) has appeared continuously throughout the battlefield. So if you are still wondering what SHO is, should you join or not, or whether the IDO trend will be like the old ICO, then this article is for you.

Read more: The evolution of token distribution

What is Strong Holder Offering (SHO)?

Strong Holder Offering or SHO, as the name implies, is for active users or holding a certain project token. It can be said, SHO is a way of allocating tokens on DAO Maker – a Blockchain SaaS (Software-as-a-Service) that provides tools for fundraising.

The SHO of each project will have a different way of playing. Like The Neighbor Alice’s SHO, there is no need for users to hold tokens. However, the more active a user’s wallet is in Crypto, the more score they will receive and increase their chances of winning. That’s not to say that SHO isn’t for inactive wallets, as there’s still a small percentage of them winning IDO tickets.

From February 22, 2021, DAO Maker has issued a new law, that is, you must hold DAO – the token of DAO Maker to be able to participate in IDO. And Yield Protocol will be the first to launch IDO with this rule.

What is Initial DEX Offering (IDO)?

If you are familiar with terms like IEO, ICO, then IDO is about 90% similar to the above concepts. Perhaps the biggest difference is that IDO will raise capital on AMM fundraising platforms such as Poolz, Polkastarter, etc.

Next, IDO will usually have 2 pools, one pool for the community, and the other pool for users holding platform tokens (POLS, DAO, …). In addition, the currency used for IDOs is also quite diverse, can be USDT, USDC or ETH.


ATH ROI will be calculated from Public Sale price to the highest peak achieved. The following are the figures of the platforms:


Poolz is a new platform launched later, so currently there are only 3 projects: Bot Ocean, Hapi and Playcent. With an ATH ROI of 27.47x, 5.08x, and 29.72x, the average ATH ROI is ~21x.

DAO Maker

Although there are some differences, but basically SHO and IDO are quite similar, so I temporarily put DAO Maker in this list. The project has currently implemented 8 IDOs, with an average ATH ROI of ~65x.

The above number is due to the breakthrough of My Neighbor Alice (320x), if not believed, the ATH ROI of the above 7 projects is about 29x


Next is Polkastarter – one of the earliest fundraising platforms to launch, with 29 IDO projects, ATH ROI is extremely diverse, the lowest is 3.86x, the highest is 155.26x, the average ATH ROI is ~44x


DuckStarter is a fundraising platform from DuckDAO, an incubation project for Startups. With 4 projects, DuckStarter’s average ATH ROI is ~16.1


Falconswap seems a bit “underdog” compared to the competition with only 3 projects, with an average ATH ROI of ~10.6x


  • Polkastarter.
  • DAO Maker (excluding My Neighbor Alice).


This is probably what many of you are looking forward to the most, besides ATH ROI by platform. In this data, I will not divide by fundraising platforms, but will aggregate. If you notice, somewhere about 10 names seem repetitive when reading the Investors section, who is that?

Up to now, GBV Capital, x21 Digital and Magnus Capital are 3 names that I find quite active in the current IDO movement when all of them invest with portfolios of more than 10 projects.

MahaDAO and Blank Wallet are 2 projects with the participation of all 3, and have a pretty “good app” ATH ROI of 43.84x and 25.3x respectively.

With My Neighbor Alice, x21 Digital is having the best ATH ROI compared to the other 2 investors, followed by PAID Network (~150x).

Initial Cap decided to pump big?

Many brothers think that if the initial marketcap of the project is smaller, the pump will be bigger. But is that true?

Here, I consider 3 cases with ATH ROI > 100x, which are Etherity, Polkamarkets and PAID Network. With the Init Cap at $495,000, $403,500 and $150,000 respectively, you can see that it’s all irregular.

Some people will think that the Init cap of the 3 projects above is less than $500,000. So is this the keyword?

I will consider 2 more cases with a “modest” ATH ROI, which are Playcent (5x) and Key Tango (16x). Playcent has an Init Cap of $240,000 and a Key Tango of $20,000, both of which have an Init Cap of even ½ Ethernity and Polkamarkets, but the results are a bit “disappointing”.


The article simply provides data for you to have a more objective view and does not mean anything.

Besides, I write this article also for those of you with a small amount of capital, if you “unlucky” to win 2 Whitelists, but only enter 1, you can also get more rewards through this article. determined for yourself.

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